How To Create Back Links

Creating Quality Backlinks

Glenn Madden
5 min readMar 22, 2022


Getting backlinks helps search engines understand the category of website yours fits into. But getting to know how to create backlinks is difficult. The reason being is that the people you need backlinks from are also your competitors in many cases. Then, there are sites rated high that might be in a similar field but not competing but they will not exchange links with a website lower-rated than they are.

This is how to create backlinks naturally.

  1. Article posting — is good for a start.
  2. News Releases — these are not as good as they used to be
  3. Quality Content — Providing quality content creates links naturally from other sites that like what you wrote. These are the best.

Article Submission

You can write articles and post them to websites like which allows backlinks. This not only gives you exposure from them for the brand but strengthens your own website. I just found yesterday that allows you to set a canonical URL. This means you can write an article as I am doing here then share it on without confusing search engines. Setting the canonical URL lets Google and other search engines know that your website is the best source of the original article.

News Releases

A news release is something you can do when you have an event that is worth writing about. I just did one myself on March 15, 2022, to announce that Glenn Website Design is now again seeking out new clients. News release online agencies allow you to insert links, photos, videos, and even an insert of your website. Once released the story gets picked up by thousands of news sources around the country. There are many online Press Release companies but I only have two to recommend.

EIN — Economical and gets you on Google News with minutes of the release being released. I am not sure if they are the best. I have seen very little effect from making the release I just did. BUT it is well known that press releases are not what they used to be for search engines. Just like linking people have abused them to get links.

PRWEB — For me it is expensive. They are more than double the price at EIN. But I made a release with them back in 2005 and it can still be found on various websites today. Could be they are better, or it was just the time…



Glenn Madden

Glenn offers fully-custom web design, “You might not like our custom design. But you do not have to, we love it and most importantly the client loves it.”